Building
The Future

Sinatra Holding is where foresight and ideas come into play. We are home to several emerging market leaders, each offering distinct products, services, and opportunities.

Sinatra

About Sinatra

Sinatra Holding is a holding company for an array of sub companies with related but distinct products, services, markets and opportunities.

Established in January 2010, we started as an investment opportunity within the UAE marketplace, with the primary aim of providing a diverse mix of high-end tailored services for our valued customer base.

Each Sinatra Holding sub-company offers high-quality customer service, branded consumer products, and distinct lines of specialist products and secondary services to concierge each division’s efforts. Currently, we are operating as a corporation under the laws of the United Arab Emirates.

Our prime services cover a variety of sectors such as

Businessmen Services
Business Consulting
Tourism
Luxury Yacht Rental and Charters
Education
Beauty Care
Retail
Consumer Goods
Hospitality
Logistics Industries

Brands under Sinatra Holding include

Sinatra Business Centre
Sinatra Businessmen Services
Pinocchio Nursery By Sinatra
Nonna Lucia Restaurant
Dubai World Holidays
Sinatra General Trading
Sinatra Law & Consulting
Sinatra Rent a Car
Sinatra Yachts
Sinatra Events
Sinatra Gallery
Triple S By SINATRA
Urban Laundry Concierge
Sinatra Vita Mia Clinic

Our head office is located in the heart of Dubai, U.A.E. This allows us to have excellent access to the entire Mena region – this places us at a strategic advantage since we are also in the central hub of the East and West. Our team is composed of highly-skilled and experienced professionals from fields such as worldwide distribution, manufacturing, retail, corporate mergers and acquisitions. By building and cultivating a diverse group of talents, we are confident that Sinatra Holding is well on its way to becoming UAE’s fastest growing companies in the near future.

Our Values

Sustainable

Sustainability is at the core of what we do. Every time we invest and empower a business in UAE and the MENA region, we ask ourselves, “how do we ensure its longevity?”

Integrity

We faithfully live up to all our responsibilities and obligations as part of the bigger whole that is Sinatra Holding, and we fully uphold proper behavior in accordance with ethical and corporate governance standards.

Niche

We strive to provide solutions even to the most complex problems by empowering highly specialized businesses with our knowledge and experience

Ambition

Assisting our partners so they can reach greater heights is our primary objective

Teamwork

Our people are mindful of their greater purpose – they willingly share responsibility in order to attain our common vision

Reliable

We create and enhance value non-stop for all our customers, employees, investors, and even the communities we serve. We proactively seek and implement opportunities that drive and sustain higher levels of organizational performance and growth, cost effectiveness, and efficient delivery of services

Alliance

Assuming ownership and taking full accountability for all our actions is deeply ingrained in every individual in Sinatra Holding

Vision

We aspire to be UAE’s leading provider of premium services in multiple sectors, specifically Retail, Tourism, Hospitality, Pre-Education, Businessmen Services and Logistics.

Mission

We are committed to delivering exemplary products and services to exceed the expectations and maintain the satisfaction of our treasured clientele.

Timeline

Sinatra receives its ISO 22000, ISO HACCP, ISO 14001 and ISO 45001 certifications

2021

Sinatra unveils its own call center, Tawktawk.

2020

Sinatra signs a partnership agreement with Maximus, The largest governmental company in the world.

2017

Sinatra continues to gain traction, opening its third business centre in just a year

2015

Sinatra Holding signs an exclusive deal with Shaikh Abdullah bin saud al thani in Qatar for product distribution

2013

The first business centre, which can accommodate 50 Italian brands, is unveiled to the public

2011

Sinatra Holding is established as a subsidiary of Saudi Gates

2022

Sinatra owned 21 Chains of Restaurant in UAE associated with Sinatra Foods

2020

Sinatra receives its ISO 27001 and ISO 9001 certifications

2018

Sinatra unveils two new service-oriented ventures: Sinatra Rent-a-Car and Sinatra Yachts

2016

Sinatra Holding opens its second business centre and becomes a full-fledged Venture Company

2014

Sinatra Holding signs an exclusive agreement with luxurious energy drink for the Middle East (3m lpn)

2012

Sinatra Holding enters a joint venture with IBC international to develop the first Italian hub in UAE

2010